(The articles are in PDF files for easy viewing and printing; if you do not currently have Acrobat Reader on your computer, you will be prompted to download the free and safe software universally used to read PDF files.)
Checklist to Host a Successful Booksigning
Countdown to a great autographing!
Attention: Customers up for Grabs
Learn how to attract those volume buying romance readers!
Hand-Selling: The Quickest Way to Yes
Train yourself and your employees to close every customer who walks into your store!
Summer Sales Merchandising
How to cash in on customers looking for vacation reads.
The Making of a Romance Novel
Discover the many steps a romance novel goes through from the author's hands to the reader's hands.
All Points Bulletin: Sales Tool Hidden in Stockroom
You probably have a handy sales tool gathering dust in your stockroom right now!
Increase Sales with Creative Cross Promotion
Find out how you can increase sales all over your store by incorporating romance novels in interesting promotions.
How to Care for New and Old Books
Protect your inventory with proper care and attention.
Cashing in on Gift Baskets
Turn your bookstore into a cash cow with a fun, extra service for your customers!
Pass the Word--Reading Groups are Hot, Hot, Hot!
A step-by-step plan to build a loyal romance reading group in your store.
Mini-Series Mania
Bring your customers back in droves by knowing in advance what they're looking for!
A Bookseller's New Years Resolutions
Here's a checklist that will get your sales going in the right direction--up!
Those Fabulous Romance Covers
Ever wonder where the idea for those covers (the good and the questionable!) come from?
Unique Ways to Display Romance Novels
If your creativity is floundering, check out these tips!
Starting a Romance Newsletter
Step-by-step instructions to create an in-store romance newsletter.
Spring Cleaning
Plan a fun day to brighten your entire store!
Valentine's Day Sales Blowout
Sales countdown to the most romantic day of the year!
"I Would Never Read That Trash!"
How to convert romance-snobs into romance-hobnobs!
Much Ado About Anthologies
How to merchandise to sell more of these special type of books that are instrumental to creating new romance readers!
Have a Fall Festival Right in Your Store
Plan a fun event to get readers in the mood to cozy up with a good book!
Recipes for a Cozy Night of Reading
Recipes to hand out to customers for chilly nights just made for reading!
Developing a Romance Expert in Your Store
Learn the benefits of having a romance go-to person on the sales floor!
Curb Appeal: How to Get Customers Through Your Front Door
What does a customer see when they look at your store entrance? Tips for making your storefront more inviting.
Throw a Beach Bash in Your Store
Celebrate the summer sales season by throwing a beach party in your store!
Selling Romance to Your Boss
If your boss is your greatest obstacle to growing your romance section, here's some advice to help win them over!
Hooked on Series Romance
The best way to build repeat romance customers is to get them hooked on series romance. Here's a guide to finding and recommending lines your customers will love!
Find the Hidden Display Space in Your Store
Is your store bursting at the walls? This article will help you utilize every square inch of display space!
Can We Talk About Shelf Talkers?
Using shelf talkers is like having an extra employee on the floor making recommendations. Find out how this simple, inexpensive tool will help boost sales!
FREE Employees
Discover how to put your customers to work building your business!
How to Make Your Voice Heard
If you're frustrated with practices in the publishing industry, here's how to express your opinion to make the most impact.
Turn Your Customers into Collectors!
Collecting romance novels is a fun way to take romance reading to a new level!
Creative Alternatives to Booksignings
When booksignings aren't feasible or productive, here are some promising options to boost sales.
How's Your Friendly Quotient?
If you've lost the zest for selling, here are a few ideas to perk up your work day!
Use color to sell, Sell, SELL!
Learn how color can affect the moods of employees and customers to influence sales!
Tight Operating Budget? Try Bartering!
Let the age-old system of bartering help you increase your bottom line.
Romance Trivia
Test your knowledge about the genre! Fun tidbits to share with your customers.
Referral Program Pays Big Dividends!
Establishing a referral program with another bookseller makes for GREAT customer service and sales!
Published Authors Share Their Family Affair With Romance
Writers share fond memories of their first romance-reading experiences!
Could Your Bookstore (or Library) Benefit from a Reader Greeter?
Discount retail stores have employed store greeters to much success; does it make sense for you?
How to Woo a Romance Writer to Your Store
Do you ever wonder how other stores manage to attract the big names? Use this list to make sure that Ms. Megaseller comes to your location on her next booksigning tour!
The Influential Employee: How to Make a Difference When You're Not the Boss
If you have ideas to improve the workplace, but don't know how to approach your boss, this article is for you!
Are Your Employees Dissing Romance Readers?
Before you answer no, check out this eye-opening article!
Your Bookstore As An Event Venue
Making your bookstore available for events can bring a whole new set of customers through your door.
Turn Browsers Into Buyers
If a customer walks through your door, don't let them get away!
Need a Sales Boost?
Get a Mascot! Utilize a standby promotional tool that retailers have counted on for years!
When Disaster Strikes Your In-Store Event
How to salvage your event when Murphy's Law strikes!
Sales Strategy: Customer by Customer
How to increase your odds of closing every customer who comes through your door to build a stable customer base!
Have a One-Day Sale!
Take a cue from other retailers and have regular one-day sales to boost business and build customer loyalty!
Boost Sales Utilizing Author Websites
Authors provide a wealth of information on their websites for their readers--information you can use to boost sales!
Establish Your Own Bestseller List
Learn how establishing your own bestseller list can get you big publicity (and sales)!
Is Your Bookstore a FUN Place to Shop?
Sure you have a neat store and plenty of inventory, but is your store a place that readers would want to spend time?
Growing Tomorrow's Customer Base
Start now to build a loyal customer base that will feed your foot traffic for years to come.
Getting the Most Out of Your Store Website
Know what information you can feature on your website to give you an edge with customers.
What's Your Sign?
More specifically, what does your store signage say about your business?
Extended Hours Equals Over-Extended Employees
In hectic sales periods, give your employees a little TLC.
Offer a Personal Book-Shopper Service
During off-season slumps, a creative, personalized service might be just what the doctor (and the executive, and the busy mom) ordered!
How to Deal with Problem Customers
You know who they are, but what can you do about them?
Display Book-Related Collectibles in Your Store
Here's an innovative way to bring customers through the door!
Maintaining Customer Reading Lists
Learn a new way to build a bond between customers and your store!
Get to Know Your Local Published Romance Authors
Your readers' favorite authors could be living right in your store's backyard!
Want to Motivate Customer to Buy More?
Just Watch Them! Put your observation skills to use to pinpoint how you can attract more customers and close more sales!
Launch a Reader of the Month Program
Reward your loyal customers with a little extra attention.
Dealing with the Diva Author
Their sales are big--and sometimes so are their heads!